Heavy Equipment Division Ad Campaign


Amidst pages of busy and poorly designed graphics, the ads we created for the Copart Heavy Equipment Division set a unique standard in used-car-dealer-market trade publications. Our approach was to develop a series of concepts for the individual ads, each one featuring a different theme. In many cases the client opted to use all the concepts we presented, rotating them on a monthly basis and projecting an image of Copart as the national powerhouse that it is.

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Advertising work

  • Versatility Ads
  • Risk Management Ad Campaign
  • Americana Ad Campaign
  • Fresh Trades Ads