The Network for a Healthy California is on a mission to empower low income Californians to take charge of their lives by eating better and becoming more active. To maximize impact and resonance, we crafted a positive and uplifting brand image. We built their new look on a vibrant color palette, emotive photography, consistent typography and inviting white space. The brand was executed across a large variety of projects including: brochures, posters, reports, workbooks, educational materials, cookbooks and community event booths.