knew I was being quite ambitious when I was planning to re-do our portfolio as photographs. The flat digital files on our old site just never did the pieces any justice. They were cold, flat and one-dimensional. Which doesn't communicate what's so cool about print design. We employed photography and creative focus to simulate the tactile experience of print. Hopefully this creates a rich experience and draws you into each of these pieces we have carefully crafted for our clients.
I want to take a moment to thank our great photographer, Gerry McIntyre and share a little behind the scenes. It's quite an endeavor taking 3 shots of each portfolio piece, totaling 100+ photos and God knows how many takes. Gerry's patience, commitment to quality and vast technical knowledge were essential to the process. It also helps that he shares my passion for good Mexican food and chocolate chip cookies.
We used a Canon 1Ds Mark III and one of several lenses, a 85mm F1.2 for soft blurry out of focus areas and one of three Tilt-Shift lenses, a 24mm T/S, 45mm T/S, 90mm T/S. All Canon Lenses.
Thanks again Gerry and Angie of GMP digital. Check them out at gmpdigital.com and gmpfood.com. I've worked with GMP, shooting food, people and now a whole lotta print projects. Gerry, your case of Diet Pepsi is in the mail.
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What do you think of the decision to show the portfolio this way? Worth the time and effort? Seen any other impressive ways to show a print portfolio online? Drop a comment below.
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Illustrated Drop Cap "I" by Jessica Hische
Posted By: Phil Tretheway
Category:
Art Direction,
